Undercranked NewsMedia news and views from film and television

DIR jeremy Cole CU

Director: Jeremy Cole

New Signing

Jeremy Cole is a much sought after director of shorts, music promos, promos and virals. He has created umpteen films for Channel 4's acclaimed 'Random Acts' and 'Shooting Gallery' series, alongside eclectic music videos and promos for artists such as Bastille, Etta Bond, Little Simz and Sean Mahoney.

DIR Tom Coles

Director: Tom Coles

New Signing

Director Tom Coles has established a strong stable of clients since creating his first music video. He has worked with hip-hop, grime, rap and house music names including Akira the Don, N-Type, Beardyman, Louis La Roche, Footsie and The Hackney Colliery Band.

DOP Jamie Adair

Director of Photography: James Alexander Adair

New Signing

James Alexander Adair forms one third of film directing collective Crowns and Owls. He is a meticulous, diverse Director of Photography, with an eye for structure, and a talent for articulating vision. To date, Adair has filmed commercials, fashion films and music promos for brands and talents including Ted Baker, John Smedley, Nike, Arsenal FC, and Alt-J.

UCN Primark

Primark 'What's Your Secret?'


Filmed by Undercranked's Director of Photography Steve Marshall and steadicam operator James Davis, comes the new Primark lingerie promo, 'What's Your Secret', created for their new collection, now in stores.

The beautifully shot, edited and graded spot is courtesy of production house, Brunswick Studios and creative agency The One Off. To date, it's already clocked up close to 2,000 hits on YouTube since its posting on 27thJanuary.

UCN Delta

Matt Aselton, Azazel Jacobs: Delta


Delta has gone all eighties and nostaligic for their new cool and quirky health and safety film. The promo lasts for over five minutes and sees some time warped, old school kids get strapped in for a ride.

Created by Wieden + Kennedy, New York, the spot is one fun throwback with action from Alf, Atari, Rubik Cube and syling via Kit and Play and Day Glo. Directed by Matt Aselton, Azazel Jacobs at Arts & Sciences, the film was shot by Director of Photography, Corey Walter with post from MPC.

UCN Knytro

Drew Cox: Knytro 'Status Quo'

Music Promos

Described by RWD Magazine as 'boundary pushing', Undercranked recently signed director Drew Cox. Born and raised in South African Cox now lives and works in the UK. He has worked with artists including Rudimental, Kanye West, and Kidnap Kid, and clients such as Levis, Nike, Puma and Coke Cola. Additionally, Cox has featured in publications listing Creative Review, DUMMY, and RWD.

UCN Old Spice 2

Old Spice 'Stalker Mums'


Smellcome to manhood. Oh this is freaky. This is off-key, weird and wonderful. This time round Old Spice and Wieden & Kennedy, Portland have gone all unexpected with the brands new Re-Fresh Body Sprays, twisting young lads into girl fodder and growing men.

The mums are freaking out and turning stalker on their sons – which sounds all sorts of wrong, but somehow works. Directed by Steve Ayson through MJZ, the spot has already turned viral, which really, given the crazy, cool content, is no big surprise.

UCN Lorin Askill: Flume + Chet Faker ‘Drop the Game’

Lorin Askill: Flume + Chet Faker ‘Drop the Game’

Music Promos

Oh this is lovely. This is very slick. This is unadulterated proof that you don’t have to be all super-clever with narrative to produce a spot on promo. Directed by Lorin Askill at Collider, Australia the music promo for Flume + Chet Faker’s ‘Drop the Game’, sees dancer Storyboard P move through the empty, desolate, city streets at night. There’s no doubt that this guy is a star here – and that’s no surprise. At only 23, P's already been called ‘The Basquiat of streetdancing’ and that a pretty spot on description.

UCN The Grand Budapest Hotel

Wes Anderson: 'The Grand Budapest Hotel'


Yes. Wes Anderson is back. Fast on the heels of the multi-award winning ‘Moonrise Kingdom’ and ‘Mr Fox’ comes ‘The Budapest Hotel’, another charming film with all the cool and quirky Anderson traits and more. The line up for the movie is impressive with Tony Revolori in his first major feature lead as Zero, a lobby boy and sidekick to Ralph Fiennes’s Gustave H, the Hotel’s concierge, one bequeathed with a painting following the death of a guest, Madame D, and framed for her murder.

UCN Axe Peace

Rupert Sanders: Axe Peace 'Make Love. Not War'


The new Axe commercial for the Super Bowl spot is something of a feature. It’s all gone a bit ‘Make Love. Not War’ from Unilever’s Men’s care brand as the promo stretches through various sagas. Think, a veteran flying over an rice paddy to land, drop his A47 and kiss the girl; a woman in a war torn city approaching a tank just to run over and on to it and kiss the driver; and so on.