Filmed by Undercranked's Director of Photography Steve Marshall and steadicam operator James Davis, comes the new Primark lingerie promo, 'What's Your Secret', created for their new collection, now in stores.
The beautifully shot, edited and graded spot is courtesy of production house, Brunswick Studios and creative agency The One Off. To date, it's already clocked up close to 2,000 hits on YouTube since its posting on 27thJanuary.
Delta has gone all eighties and nostaligic for their new cool and quirky health and safety film. The promo lasts for over five minutes and sees some time warped, old school kids get strapped in for a ride.
Created by Wieden + Kennedy, New York, the spot is one fun throwback with action from Alf, Atari, Rubik Cube and syling via Kit and Play and Day Glo. Directed by Matt Aselton, Azazel Jacobs at Arts & Sciences, the film was shot by Director of Photography, Corey Walter with post from MPC.
Described by RWD Magazine as 'boundary pushing', Undercranked recently signed director Drew Cox. Born and raised in South African Cox now lives and works in the UK. He has worked with artists including Rudimental, Kanye West, and Kidnap Kid, and clients such as Levis, Nike, Puma and Coke Cola. Additionally, Cox has featured in publications listing Creative Review, DUMMY, and RWD.
Smellcome to manhood. Oh this is freaky. This is off-key, weird and wonderful. This time round Old Spice and Wieden & Kennedy, Portland have gone all unexpected with the brands new Re-Fresh Body Sprays, twisting young lads into girl fodder and growing men.
The mums are freaking out and turning stalker on their sons – which sounds all sorts of wrong, but somehow works. Directed by Steve Ayson through MJZ, the spot has already turned viral, which really, given the crazy, cool content, is no big surprise.
Oh this is lovely. This is very slick. This is unadulterated proof that you don’t have to be all super-clever with narrative to produce a spot on promo. Directed by Lorin Askill at Collider, Australia the music promo for Flume + Chet Faker’s ‘Drop the Game’, sees dancer Storyboard P move through the empty, desolate, city streets at night. There’s no doubt that this guy is a star here – and that’s no surprise. At only 23, P's already been called ‘The Basquiat of streetdancing’ and that a pretty spot on description.
Yes. Wes Anderson is back. Fast on the heels of the multi-award winning ‘Moonrise Kingdom’ and ‘Mr Fox’ comes ‘The Budapest Hotel’, another charming film with all the cool and quirky Anderson traits and more. The line up for the movie is impressive with Tony Revolori in his first major feature lead as Zero, a lobby boy and sidekick to Ralph Fiennes’s Gustave H, the Hotel’s concierge, one bequeathed with a painting following the death of a guest, Madame D, and framed for her murder.
The new Axe commercial for the Super Bowl spot is something of a feature. It’s all gone a bit ‘Make Love. Not War’ from Unilever’s Men’s care brand as the promo stretches through various sagas. Think, a veteran flying over an rice paddy to land, drop his A47 and kiss the girl; a woman in a war torn city approaching a tank just to run over and on to it and kiss the driver; and so on.
You know this one. Yes you do. Yes, ‘Robocop’ is back and it’s bigger and bashier than before. Starring Samuel L Jackson, Gary Oldman and Joel Kinnerman as the eponymous lead, the film looks to be something of a hard-hitter. However, given the status and cult following of Paul Verhoeven’s original shot in 1987, the remake is a brave move for director José Padilha.
Whatever the case, going by the trailer the movie is a high octane, slick sci-fi ride that stays true to the original, while upping the stakes into today’s filmmaking.
Sometimes going to the gym can be too much of a good thing. Sometimes it can be just too much, period, but that is a whole other story. Take Equinox Gym, they know this and say as much in their recent commercial ‘Equinox Made Me Do It’, a campaign created by Wieden + Kennedy, New York.
This is one provocative campaign and the promo, shot to the sultry tones of The Bones of JR Jones’ ‘Ticket Home’, sees gym bunnies everyhwerein all sorts of compromising situations. And it’s good. In fact, might even get you and keep you in the gym.
Here comes one historic saga of a movie. Oh yes, it’s a VFX saga; it is, quite literally, an explosive treat. ‘Pompeii’, directed by Paul W. S. Anderson, tells the story of a slave turned gladiator and his fight for, well, that ever illusive something, love.