Undercranked NewsLatest news on Undercranked and our Talents

Optrex: 'Cloud 9'

Director of Photography: Adrian Peckitt


Undercranked's Adrian Peckitt has shot a stunning TVC for Optrex ‘Cloud 9’. Produced by Dale Healy for 2AM Films and directed by James Caddick. The piece promotes Optrex’s new eye mask and it's calming qualities by way of sound. The commercial was shot in the accross the UK and was commissioned by Reckitt Benkiser/Optrex by Havas.

Production Company: 2AM
Director: James Caddick
PM: Gareth Crothers
Producer: Dale Healy
EP: Nick Crabb
DOP: Adrian Peckitt
Advertiser: Reckitt Benckiser - Optrex
Agency: Havas
Post: Absolute